Moz Pro starts at $49/month (around £39) for Keyword Explorer, Site Crawl, and Link Explorer — mature, well-regarded SEO data tools with no AI content generation built in. Illumae is £40/month per domain and adds a full AI content pipeline, including direct publishing, on top of the same core SEO fundamentals.
Moz Pro is one of the longest-established SEO data suites, built around Keyword Explorer, Site Crawl, and Link Explorer — the tool that created the Domain Authority metric now used informally across the industry as a shorthand for site strength. What it doesn't include is any AI content generation or a publishing pipeline; Moz is a research and auditing suite, not a content tool.
Illumae covers the same core SEO fundamentals — keyword research, technical audits, rank tracking, backlink analysis — and adds AI article generation with a fact-consistency audit and direct publishing to your CMS, in one £40/month-per-domain subscription. This isn't a claim that Illumae's link index or keyword data matches Moz's decade-plus of accumulated data depth — what follows is an honest breakdown of where each tool genuinely fits.
How Illumae and Moz stack up across the full SEO workflow.
| Feature | IllumaeBest all-round | MozCompared |
|---|---|---|
| AI article generation | ||
| Content quality / fact-consistency gate | ||
| Automated publishing to your CMS | ||
| Keyword research | ||
| Technical site audit | ||
| Rank tracking | ||
| Google Search Console integration | Limited | |
| Backlink / link analysis | Mature, decade+ index | |
| Domain authority-style scoring | Created Domain Authority metric | |
| Schema markup generator | ||
| Content calendar & autopilot | ||
| Content decay tracking | ||
| Internal link mapping | ||
| Per-domain subscription | ||
| Starting price | £40/mo per domain | ~£39/mo ($49) single site |
Comparison based on publicly available Moz Pro pricing and feature information as of 2026. Moz pricing is billed in USD; GBP figures are approximate.
Moz Pro's Starter plan is $49/month (roughly £39) for a single site with limited keyword tracking; the Standard plan most agencies actually need is $99/month (roughly £78) for 300 tracked keywords. Neither includes any content generation — a separate AI writing tool typically adds another £20-40/month on top.
Illumae is £40/month per domain and includes unlimited AI article generation, keyword research, technical audits, and rank tracking together. For a single site, Moz's entry plan is close in price; once you need Moz's Standard tier plus a separate writing tool to match what Illumae includes natively, Illumae becomes the cheaper combined option.
Moz's Link Explorer draws on a link index built up over more than a decade, and Domain Authority — the metric Moz created — remains a widely recognised industry shorthand even outside Moz's own tools. If deep, mature backlink data and established authority scoring are the priority, Moz's data depth in this specific area is more proven than Illumae's.
If the goal is a single subscription that researches, drafts, fact-checks, and publishes content — not just a research and audit suite you still need a separate writing tool and publishing process alongside — Illumae's combined pipeline does more of that work natively, at a comparable or lower combined cost than Moz plus a separate content tool.
You can add your existing tracked keywords directly into Illumae's Keyword Research tool, and connect Google Search Console in a couple of clicks to bring in your real performance data immediately. Most users are fully set up within 15-20 minutes.
Not built into Moz Pro — it's focused on keyword research, site auditing, and backlink analysis. Users who want AI-drafted content typically pair Moz with a separate writing tool, which Illumae includes natively instead.
Moz's Link Explorer draws on a link index built up over more than a decade, and is generally considered a more mature, deeper dataset than Illumae's own backlink checker. If comprehensive backlink data depth specifically is the priority, this is a genuine area where Moz has the edge.
Domain Authority is a metric Moz created to estimate a site's likely ranking strength on a 1-100 scale — it's become a widely used industry shorthand, even referenced outside Moz's own tools. Illumae doesn't currently offer an equivalent proprietary authority score; its backlink checker shows domain authority and spam-risk banding for individual links rather than a single site-wide score.
Yes. Illumae is priced per domain at £40/month each, with no per-seat charges — an agency managing 3 client sites pays £120/month total, each domain getting its own full toolset.
Yes. Illumae offers a free plan that includes 3 AI article generations, keyword research tools, a content calendar, and a basic dashboard. No credit card is required to sign up.
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