Rank for the searches that bring cars through your doors — MOT bookings, servicing, tyres, and repairs — without paying an agency.
When a driver needs an MOT or a brake check, they search. If your garage isn't showing up for those searches, a competitor down the road is getting the booking. Illumae gives independent garages and MOT centres the same SEO toolkit that larger chains use — site health audits, keyword tracking, backlink analysis, structured data, and AI-assisted content — all in one place, at a price that makes sense for a small business. No jargon, no long-term contracts, and no fluff about what the tools actually do.
Most garage websites have the same handful of problems: missing meta titles, images with no alt text, pages that load slowly on mobile, and broken links that quietly kill your rankings. Run a site audit crawls your entire site and returns a prioritised, page-by-page fix list so you know precisely what to tackle first — not a generic checklist, but issues specific to your pages. Whether it's your MOT booking page missing a title tag or your services page loading too slowly on a 4G connection, you'll see it flagged with a clear explanation of why it matters and what to do about it.
Not all keywords are worth chasing. 'Car' has enormous search volume and zero intent to book a local MOT. Illumae's Explore keyword tracking shows you real search volume, keyword difficulty, and — critically — search intent, so you can focus on terms like 'MOT near me', 'full car service', 'brake pads replacement', or 'diesel engine diagnostic' that signal someone is ready to book. Once you've chosen your targets, Illumae tracks your organic Google rankings for each one over time, so you can see whether your SEO effort is moving the needle week by week.
Content like 'What happens during an MOT?', 'How often should I change my brake fluid?', or 'Signs your clutch needs replacing' answers the questions drivers are already searching for — and positions your garage as the trustworthy local expert. Try AI content generation drafts articles from a target keyword and runs every draft through a fact-consistency audit before publishing, checking for heading-to-body mismatches, arithmetic errors, and unhedged claims. One honest note: the audit checks internal consistency, not subject-matter accuracy — so if a draft makes a technical claim about a specific vehicle system, you or a mechanic should read it over before it goes live. The tool handles the writing heavy-lift; you apply the expertise.
The links pointing to your garage website influence how much authority Google gives you. Some of those links may be from low-quality directories or spammy sites that do more harm than good. Check your backlinks shows you every backlink with a domain authority score and a spam-risk banding, so you can see at a glance which links are helping and which might be worth removing. If you find links you want to disavow, Illumae generates a properly formatted Google disavow file ready to upload — though submitting it to Google is a manual step you'll do yourself, as there's no direct API for that.
Schema markup tells Google exactly what your business is, where it is, and when it's open — in a format search engines can read reliably. Illumae's schema generator produces LocalBusiness JSON-LD using the AutomotiveBusiness subtype, which is the correct schema classification for car garages and MOT centres. You can include your full structured address, opening hours (including Saturday hours if you run them), and price range. The output is clean, validated JSON-LD that you paste into your page's head section. It doesn't inject automatically — that's a one-time manual step — but the code is ready to go the moment you generate it.
That depends on your specific services and how competitive your area is, which is exactly what Illumae's keyword research tool helps you work out. It pulls real search volume and difficulty data, not estimates, so you can compare terms like 'MOT near me', 'car air conditioning recharge', 'timing belt replacement', and 'full service and MOT' side by side. The intent data tells you whether a keyword signals someone researching or someone ready to book — which is the difference between traffic that converts and traffic that doesn't.
You enter your domain and Illumae crawls every page it can reach. It flags broken links, missing or duplicate meta titles and descriptions, images without alt text, and slow-loading pages — all of which affect how Google ranks you. The output is a prioritised fix list organised page by page, so you're not left guessing which issues matter most. For a typical garage site, the most common findings are service pages with thin or missing meta descriptions and images (like photos of the workshop or team) that have no alt text at all.
Yes. You give the AI content generator a target keyword — say, 'what does an MOT check' — and it drafts a full article structured around that term. Before the draft is ready to publish, Illumae runs a fact-consistency audit that checks for mismatches between headings and body text, arithmetic errors, and unhedged claims. It's worth noting that this audit checks internal consistency, not technical accuracy — so a mechanic or knowledgeable staff member should review any draft that makes specific claims about vehicle systems or legal MOT requirements before it goes live. The tool does the writing; you apply the expertise.
No — this is an important boundary to be clear about. Illumae tracks your organic Google search rankings for the keywords you choose, but it does not track your position in the Google Maps local pack (the three business listings that appear above organic results). Local-pack visibility is managed through your Google Business Profile, which is a separate system. If ranking in the 3-pack is a priority — and for most garages it should be — you'll want to keep your Google Business Profile up to date alongside using Illumae for your organic SEO.
LocalBusiness schema using the AutomotiveBusiness subtype tells Google structured facts about your business — your address, opening hours, price range, and business type — in a format it can read reliably rather than having to infer from your page text. This can improve how your listing appears in search results and helps Google associate your site with the right local searches. Illumae generates the correct JSON-LD code for you; you paste it into the head section of your relevant pages. It's a one-time setup per page, and the code is ready to use immediately after you generate it.
No credit card required. See real output for your own business before you pay anything.