For Cleaning Companies

SEO for Cleaning Companies

Get found by homeowners and businesses searching for a cleaner they can trust — with SEO tools built for local service businesses.

Whether someone needs a one-off deep clean or a regular office contract, they're searching Google first. Illumae gives cleaning companies the same SEO infrastructure larger franchise operators use — keyword research, technical audits, AI-assisted content, and structured data — without the agency price tag. From £40/month per domain, or free to start.

Find the Cleaning Services People Search For

Prospective customers search in specific ways — "end of tenancy cleaning", "office cleaning contract quote", "same day carpet cleaner". keyword research and rank tracking gives you real search volume and difficulty data for these terms, then tracks your organic Google ranking for each one so you can see what's actually working.

Draft Content on Cleaning Tips and Service Pages

AI content generation drafts articles from a target keyword — service-area pages, "how often should you clean X" guides, or pricing explainers. Every draft runs through a fact-consistency audit before publishing, checking for internal contradictions and unhedged claims about specific figures, so what you publish is structurally sound before you review it.

Catch the Technical Issues Losing You Quote Requests

A broken quote-request form or a slow-loading service page can cost you a job before a customer even picks up the phone. site audit crawls your site and returns a health score with a prioritised, page-by-page fix list — flagging broken links, missing meta tags, slow pages, and missing image alt text.

See Who's Linking to Your Business

backlink checker shows domain authority and spam-risk banding for every backlink pointing to your site. If you spot links worth disavowing — common with local directory spam — Illumae generates a properly formatted Google disavow file ready to submit through Search Console.

Add Local Business Structured Data for Your Cleaning Company

Illumae's Schema Generator produces valid JSON-LD structured data using a LocalBusiness subtype for home and construction services, including your structured address, opening hours, and price range. You paste the code into your site's page head yourself — Illumae doesn't inject it automatically.

Frequently asked questions

What keywords should a cleaning company actually be tracking?+

It depends on your services and area, but Illumae's keyword research gives you real search volume and difficulty data to decide with evidence rather than guesswork. Useful starting points are service-specific terms ("end of tenancy cleaning", "deep clean quote"), urgency terms ("same day cleaner"), and contract-related searches ("office cleaning contract") that attract commercial clients.

Does it track my ranking in the local map pack?+

No — Illumae tracks organic Google search rankings only. The Google Maps local pack (the map with three business listings that often appears above organic results) is a separate ranking system that Illumae does not currently monitor. If 3-pack tracking matters to you, you'll need a dedicated local SEO tool for that alongside Illumae.

How does the site audit work for a cleaning company website?+

Illumae crawls every page and returns a health score with a prioritised fix list — flagging things like missing meta titles on service pages, broken links in contact forms, images without alt text (common on before/after photo pages), and slow-loading pages, which matters especially on mobile where most urgent bookings happen.

What does the structured data actually include?+

It's JSON-LD markup that tells Google your business name, address, phone number, opening hours, and price range in a machine-readable format, using a proper LocalBusiness subtype for home and construction services rather than generic schema. You paste the output into your site's page head yourself.

What do I get on the free plan?+

The free plan includes 3 AI article generations, keyword research with real volume and difficulty data, a content calendar, and access to the basic dashboard — no credit card required. It's a practical way to see whether the tools are useful before spending anything.

Try your first 3 articles free

No credit card required. See real output for your own business before you pay anything.