For Insurance Brokers and Financial Advisers

SEO for Insurance Brokers and Financial Advisers

Help prospective clients find your firm when they're researching cover and advice — with SEO tools built for regulated professional services.

Whether someone's comparing life insurance quotes or looking for a financial adviser ahead of retirement planning, they research online first. Illumae gives insurance brokers and financial advisers the same SEO infrastructure larger firms use — keyword research, technical audits, AI-assisted content, and structured data — at a price built for an independent practice. From £40/month per domain, or free to start.

Find the Terms Clients Actually Search Before Enquiring

Prospective clients search in specific ways — "independent financial adviser near me", "life insurance broker", "pension advice cost". keyword research and rank tracking gives you real search volume and difficulty data for these terms, then tracks your organic Google ranking for each one over time.

Draft Content on Insurance and Financial Planning Topics

AI content generation drafts articles from a target keyword — explainers on cover types, planning milestones, or fee structures. Every draft runs through a fact-consistency audit before publishing, checking for internal contradictions and unhedged claims about specific figures. It does not verify regulatory accuracy or check FCA-style compliance rules — any article on advice, products, or figures needs a qualified adviser's review before publishing.

Catch the Technical Issues Costing You Enquiries

A broken contact form or slow-loading page can lose a prospective client who's comparing several firms at once. site audit crawls your site and returns a health score with a prioritised, page-by-page fix list — flagging broken links, missing meta tags, slow pages, and images without alt text.

See Who's Linking to Your Firm

backlink checker shows domain authority and spam-risk banding for every backlink pointing to your site, so you can see which are helping and which might be worth scrutiny. If you find links worth disavowing, Illumae generates a properly formatted Google disavow file ready to submit through Search Console.

Add Professional Service Structured Data for Your Firm

Illumae's Schema Generator produces valid JSON-LD structured data using the ProfessionalService LocalBusiness subtype, including your structured address, opening hours, and price range. You paste the generated code into your site's page head yourself — Illumae doesn't inject it automatically.

Frequently asked questions

What keywords should an insurance broker or financial adviser actually track?+

It depends on your services and client base, but Illumae's keyword research gives you real search volume and difficulty data to decide with evidence. Useful starting points are product-specific terms ("income protection insurance", "pension transfer advice"), comparison terms ("independent vs restricted adviser"), and cost queries that attract prospective clients early in their research.

Does the AI content count as financial or regulatory advice?+

No — and this matters for a regulated profession. Illumae's AI content tool runs every draft through a fact-consistency audit (checking internal contradictions, unhedged claims about figures that change), but it does not verify regulatory accuracy, check FCA marketing rules, or constitute financial or insurance advice. Every article needs a qualified review from someone at the firm before publishing.

How does the site audit work for a professional services website?+

Illumae crawls every page and returns a health score with a prioritised fix list — flagging missing meta titles on service pages, broken links in enquiry forms, images without alt text, and slow-loading pages. You don't need technical expertise to understand what each item means.

What does the Professional Service schema actually include?+

It's JSON-LD markup that tells Google your firm's name, address, phone number, opening hours, and price range in a machine-readable format, using the ProfessionalService LocalBusiness subtype rather than generic schema. You paste the output into your site's page head — it's real, mechanical groundwork for local SEO, though it doesn't by itself guarantee ranking.

Can I try it before paying?+

Yes. The free plan includes 3 AI article generations, keyword research, a content calendar, and a basic dashboard — no card required, so you can see real output for your own firm before deciding whether to upgrade.

Try your first 3 articles free

No credit card required. See real output for your own business before you pay anything.