Get found by people searching for an eye test, glasses, or a local optician — with SEO tools built for healthcare-adjacent local businesses.
Whether someone's booking a routine eye test or searching for a specific type of glasses or contact lenses, they're typically comparing local opticians on Google first. Illumae gives opticians and optometrists the same SEO infrastructure larger healthcare chains use — keyword research, technical audits, AI-assisted content, and structured data — without the agency price tag. From £40/month per domain, or free to start.
"Eye test near me", "opticians open today", searches naming a specific designer glasses brand — searches range from urgent bookings to browsing specific products. keyword research and rank tracking gives you real search volume and difficulty data for these terms, then tracks your organic Google ranking for each one.
AI content generation drafts articles from a target keyword — explainers on common vision issues, guides to choosing lenses, or answers to questions patients ask before booking. Every draft runs through a fact-consistency audit before publishing. It does not verify medical accuracy — any content touching eye health or treatment still needs review from a qualified professional at your practice.
A slow-loading booking page or a broken link to your appointment system can lose a patient who's ready to book. site audit crawls your entire site and returns a health score with a prioritised, page-by-page fix list — flagging broken links, missing meta tags, slow-loading pages, and images without alt text.
backlink checker shows domain authority and spam-risk banding for every backlink pointing to your site, so you can see which local directory listings and health-service mentions are genuinely helping. If you find links worth disavowing, Illumae generates a properly formatted Google disavow file.
Illumae's Schema Generator produces valid JSON-LD MedicalBusiness structured data — your practice's address, hours, and contact details in a machine-readable format. You paste the generated code into your site's page head yourself — Illumae doesn't inject it automatically.
Not on its own, and this matters for an optical practice specifically. Illumae's AI content tool runs every draft through a fact-consistency audit, but it does not independently verify medical accuracy or check healthcare advertising regulations. Any content touching eye health, treatments, or clinical claims needs review from a qualified professional at your practice before it goes live.
It depends on your services, but Illumae's keyword research gives you real search volume and difficulty data to decide with evidence. Useful starting points are "eye test near me" style local searches, product-specific terms, and questions about common vision issues.
It crawls every page and returns a health score with a prioritised fix list — flagging things like broken links in your booking system, missing meta titles, and slow-loading pages, which can quietly cost you appointment bookings.
It's JSON-LD markup that tells search engines your practice's address, hours, and contact details in a machine-readable format. You paste the output into your site's page head — it's real, mechanical groundwork for how search engines represent your practice.
Yes. The free plan includes 3 AI article generations, keyword research, a content calendar, and a basic dashboard — no card required.
No credit card required. See real output for your own business before you pay anything.