For Physiotherapists and Chiropractors

SEO for Physiotherapists and Chiropractors

Help patients find your clinic before their pain gets worse — with SEO tools built for how people actually search for treatment.

Whether someone's searching for back pain relief or looking for a sports injury specialist, your website needs to show up with the right information at the right moment. Illumae gives physiotherapy and chiropractic clinics the same SEO infrastructure larger healthcare groups use — keyword research, technical audits, AI-assisted content, and structured data — at a price built for an independent practice. From £40/month per domain, or free to start.

Find the Search Terms Patients Actually Use

Patients search in very specific ways before booking — "lower back pain physio near me", "sports injury chiropractor", "sciatica treatment cost". Illumae's keyword research and rank tracking gives you real search volume, difficulty, and intent data for these terms, then tracks your organic Google ranking for each one over time, so you can see whether your content is actually working.

Draft Patient Education Content Without Starting From Scratch

Illumae's AI content generation drafts articles from a target keyword — explainers on conditions, treatment options, or what to expect at a first appointment. Every draft runs through a fact-consistency audit before publishing, checking that headings match body text and that no unhedged claims about specific figures slip through. What it doesn't do is verify clinical accuracy — any content about conditions, treatments, or outcomes needs a qualified clinician's review before it goes live.

Fix the Technical Issues Costing You Bookings

A slow-loading booking page or a broken link in your contact form can cost you a patient who's already in pain and looking for fast relief. site audit crawls your entire site and returns a health score with a prioritised, page-by-page fix list — flagging broken links, missing meta tags, slow-loading pages, and images without alt text.

Know Who's Linking to Your Practice

Illumae's backlink checker shows domain authority and spam-risk banding for every backlink pointing to your site, so you can see which links are helping your visibility and which might be worth scrutiny. If you find links worth disavowing, Illumae generates a properly formatted Google disavow file ready to submit through Search Console.

Add MedicalBusiness Structured Data to Your Practice Listing

Illumae's Schema Generator produces valid JSON-LD structured data using the MedicalBusiness LocalBusiness subtype — including your structured address, opening hours, and price range. You paste the generated code into your site's page head, or hand it to your developer. Illumae doesn't inject it automatically; the output is clean, ready-to-use code you control.

Frequently asked questions

What keywords should a physiotherapy or chiropractic clinic actually track?+

It depends on your specialisms and location, but Illumae's keyword research gives you real search volume and difficulty data to decide with evidence. Common targets include condition-specific terms ("frozen shoulder treatment", "sciatica physio"), symptom-driven queries ("why does my knee hurt when I run"), and booking-intent searches ("physio appointment near me"). The intent data helps you see which keywords are likely to drive bookings versus just informational traffic.

Can it write content about treatments and conditions without inventing medical claims?+

No — and this is important to be clear about. Illumae's AI content tool runs every draft through a fact-consistency audit that checks for internal contradictions, heading/body mismatches, and unhedged claims about specific figures, but it does not verify clinical accuracy or check regulatory/compliance rules for any regulated healthcare profession. Any AI-drafted content about conditions, treatments, or outcomes must be reviewed and approved by a qualified physiotherapist or chiropractor before publishing.

How does the site audit help a clinic website specifically?+

It crawls every page of your site and returns a health score with a prioritised fix list — flagging things like missing meta descriptions on treatment pages, broken links in your booking flow, images without alt text, and slow-loading pages, which matters especially for patients searching on mobile while in discomfort. You don't need technical expertise to understand what each item on the list means.

What does the MedicalBusiness structured data actually include?+

It's JSON-LD markup that tells Google your practice's name, address, phone number, opening hours, and price range in a machine-readable format, using the MedicalBusiness LocalBusiness subtype rather than generic business schema. You paste the output into your site's page head — it's real, mechanical groundwork for local SEO, though it doesn't by itself guarantee ranking, which depends on many other factors.

Can I try it before paying?+

Yes. The free plan includes 3 AI article generations, keyword research, a content calendar, and a basic dashboard — no card required, so you can see real output for your own clinic before deciding whether to upgrade.

Try your first 3 articles free

No credit card required. See real output for your own business before you pay anything.