Get found by local customers searching for a plumber or electrician near me — without wasting budget on tools built for marketing agencies.
When a pipe bursts or a fuse blows, homeowners search fast and call the first result they trust. Illumae gives independent plumbers and electricians the SEO tools to be that result: a healthy, crawlable website, content that answers the questions your customers are already typing, and keyword tracking that shows whether your rankings are actually moving. Everything runs from one dashboard, costs £40 a month per domain, and starts free — no card required.
Most plumber and electrician websites have the same handful of problems: broken contact links, missing page titles, images with no alt text, and pages that load slowly on mobile — the device most customers use when they need you urgently. Illumae's site audit tool crawls your entire site and returns a prioritised, page-by-page fix list so you know what to tackle first, without needing to hire a developer just to diagnose the problem. Fix the issues flagged and you give Google a cleaner signal that your site deserves to rank.
Knowing which keywords to target is the difference between writing content nobody finds and writing content that fills your diary. Keyword research and rank tracking shows you real search volume, keyword difficulty, and search intent data — so you can see whether 'emergency electrician near me' or 'fuse board replacement cost' is the smarter target for your area. Once you're tracking a keyword, Illumae monitors your organic Google ranking over time so you can see whether your efforts are paying off.
Homeowners search for answers before they search for a business: 'how much does a boiler service cost', 'signs of faulty wiring', 'what is a EICR report'. Publishing clear, helpful content on those topics builds trust and brings in organic traffic. AI content generation drafts articles from a target keyword and runs every draft through a fact-consistency audit before publishing — checking that headings match body content, that no internal figures contradict each other, and that no unhedged claims slip through. Note that the audit checks internal consistency, not trade-specific accuracy; you should review any technical or regulatory detail yourself before publishing.
Your backlink profile matters to Google. A cluster of spammy links pointing at your site can drag down rankings you've worked hard to build. Backlink checker shows you every backlink's domain authority and spam-risk banding, so you can see at a glance which links are helping and which are a liability. If you find links you want to distance yourself from, Illumae generates a correctly formatted Google disavow file ready for you to submit — though the submission itself must be done manually through Google Search Console, as no direct API exists for that step.
Schema markup is the structured code that tells Google your business name, address, opening hours, price range, and business type — information it uses to display rich results and understand local relevance. Illumae's schema generator produces valid JSON-LD for the HomeAndConstructionBusiness schema type, which is the correct category for plumbers and electricians. It includes your full structured address, opening hours, and price range fields. Once generated, you paste the code into your site's page head — a one-time job that most website platforms make straightforward.
That depends on your services and location, but Illumae's keyword research tool gives you real search volume and difficulty data to make the decision with evidence rather than guesswork. Useful starting points are service-specific terms ('boiler installation', 'consumer unit replacement'), urgency terms ('emergency plumber near me', '24 hour electrician'), and cost or information queries ('how much does rewiring a house cost') that attract homeowners early in their decision. Once you've chosen your targets, Illumae tracks your organic Google ranking for each one so you can see movement over time.
Illumae crawls every page of your site and returns a health score alongside a prioritised fix list broken down page by page. For a typical plumber or electrician site it will flag things like missing meta titles on service pages, broken links in your footer or contact section, images without alt text (common on photo-heavy portfolio pages), and slow-loading pages — which matters especially on mobile, where most urgent searches happen. The fix list is ordered by priority so you know where to start, and you don't need technical expertise to understand what each item means.
Illumae's AI content tool can draft articles on topics like EICR reports, Part P compliance questions, or boiler servicing — starting from a keyword you provide. Every draft goes through a fact-consistency audit before publishing, which checks that headings match body content, that no internal figures contradict each other, and that no unhedged claims about specific or volatile figures slip through. What the audit does not do is verify trade-specific or regulatory accuracy — it checks internal consistency, not subject-matter correctness. You should review any technical claims, regulation references, or safety guidance yourself before publishing.
No — Illumae tracks organic Google search rankings only. The Google Maps local pack (the map with three business listings that often appears above organic results) is a separate ranking system, and Illumae does not currently monitor your position within it. If 3-pack tracking is important to you, you will need a dedicated local SEO tool for that. Illumae's keyword tracking covers the organic results below the map, which is still a significant source of clicks — particularly for informational and cost-related searches.
The free plan includes three AI article generations, keyword research with real volume and difficulty data, a content calendar, and access to the basic dashboard — no credit card required. It's a practical way to see whether the keyword data and content output are useful for your business before spending anything. The Pro plan at £40 a month per domain unlocks full site auditing, ongoing rank tracking, backlink analysis with disavow file generation, and the schema generator — the full toolkit for a plumber or electrician who wants to build organic visibility consistently over time.
No credit card required. See real output for your own business before you pay anything.