For SaaS and Software Companies

SEO for SaaS and Software Companies

Get your product found by people searching for a solution to their problem — with SEO tools built for software companies.

Whether someone's searching for a specific tool category or comparing options before a trial signup, they're researching on Google first. Illumae gives SaaS and software companies the same SEO infrastructure larger platforms use — keyword research, technical audits, AI-assisted content, and structured data — without the agency price tag. From £40/month per domain, or free to start.

Find the Terms People Search Before They Trial a Tool

Prospective users search in specific ways — "best project management software", competitor-alternative comparison searches, "how to automate invoicing". keyword research and rank tracking gives you real search volume and difficulty data for these terms, then tracks your organic Google ranking for each one so you can see what's actually driving signups.

Draft Content on Features, Use Cases, and Integrations

AI content generation drafts articles from a target keyword — feature explainers, use-case guides, or integration walkthroughs. Every draft runs through a fact-consistency audit before publishing, checking for internal contradictions and unhedged claims about specific figures. What it doesn't do is verify technical accuracy — any content describing specific features, integrations, or how the product actually works needs review from someone on your product or engineering team before publishing.

Fix the Technical Issues Costing You Signups

A slow-loading pricing page or a broken link in your signup flow can cost you a trial before it starts. site audit crawls your entire site and returns a health score with a prioritised, page-by-page fix list — flagging broken links, missing meta tags, slow-loading pages, and images without alt text.

See Who's Linking to Your Product

backlink checker shows domain authority and spam-risk banding for every backlink pointing to your site, so you can see which links — directory listings, review-site mentions, integration partner pages — are genuinely helping your visibility and which might be worth scrutiny. If you find links worth disavowing, Illumae generates a properly formatted Google disavow file ready to submit through Search Console.

Add Organization Structured Data for Your Company

Illumae's Schema Generator produces valid JSON-LD Organization structured data — your company name, logo, and social profiles in a machine-readable format search engines can use. You paste the generated code into your site's page head yourself, or hand it to your developer; Illumae doesn't inject it automatically.

Frequently asked questions

What keywords should a SaaS company actually track?+

It depends on your product and market, but Illumae's keyword research gives you real search volume and difficulty data to decide with evidence. Useful starting points are category terms, comparison and alternative searches, and problem-first queries (like "how to automate invoicing") that show someone is closer to trying a tool than just browsing.

Does the AI content tool understand my product well enough to write accurate feature content?+

Not on its own, and this matters. Illumae's AI content tool runs every draft through a fact-consistency audit that checks for internal contradictions and unhedged claims about specific figures, but it does not independently verify technical accuracy. Any content describing specific features, integrations, or how your product actually works needs review from someone on your product or engineering team before it goes live.

How does the site audit help a software company's website?+

It crawls every page and returns a health score with a prioritised fix list — flagging things like missing meta titles on feature pages, broken links in your signup or trial flow, images without alt text, and slow-loading pages, which can quietly hurt conversion even when your product itself is solid.

What does the Organization schema actually include?+

It's JSON-LD markup that tells search engines your company name, logo, and social profiles in a machine-readable format. You paste the output into your site's page head — it's real, mechanical groundwork for how search engines and AI tools represent your brand, though it doesn't by itself guarantee ranking.

Can I try it before paying?+

Yes. The free plan includes 3 AI article generations, keyword research, a content calendar, and a basic dashboard — no card required, so you can see real output for your own product before deciding whether to upgrade.

Try your first 3 articles free

No credit card required. See real output for your own business before you pay anything.