For Wills and Probate Solicitors

SEO for Wills, Probate and Estate Planning Solicitors

Get found by people planning ahead or dealing with a bereavement — with SEO tools built for sensitive, trust-driven legal services.

People searching for a wills or probate solicitor are either planning carefully ahead of time, or dealing with the practical and emotional work of administering an estate after a loss — two very different states of mind that both need clear, reassuring information. Illumae gives wills, probate, and estate planning solicitors the same SEO infrastructure larger private-client practices use — keyword research, technical audits, AI-assisted content, and structured data — without the agency price tag. From £40/month per domain, or free to start.

Find the Terms People Search at Two Very Different Moments

"How to write a will", "probate process after death UK", "inheritance tax threshold" — some searches are planned well in advance, others come from someone handling a bereavement right now. keyword research and rank tracking gives you real search volume and difficulty data for these terms, then tracks your organic Google ranking for each one.

Draft Content — With a Mandatory Legal Review Step

AI content generation drafts articles from a target keyword — guides to writing a will, explainers on the probate process, or answers to common estate-planning questions. Every draft runs through a fact-consistency audit, but it does not verify legal or tax accuracy — a qualified solicitor at your practice must review any content covering specific rules or figures before it publishes.

Fix the Technical Issues Costing You Enquiries

A slow-loading page or a confusing contact form adds real friction for someone who's already dealing with a difficult, unfamiliar process. site audit crawls your entire site and returns a health score with a prioritised, page-by-page fix list — flagging broken links, missing meta tags, slow-loading pages, and images without alt text.

See Who's Linking to Your Practice

backlink checker shows domain authority and spam-risk banding for every backlink pointing to your site, so you can see which legal directories and professional-body listings are genuinely helping. If you find links worth disavowing, Illumae generates a properly formatted Google disavow file.

Add LegalService Structured Data

Illumae's Schema Generator produces valid JSON-LD LegalService structured data — your practice's name, service area, and contact details in a machine-readable format. You paste the generated code into your site's page head yourself — Illumae doesn't inject it automatically.

Frequently asked questions

Can the AI content tool write accurate content about inheritance tax or probate rules?+

Not reliably on its own, and this matters greatly here. Illumae's AI content tool runs every draft through a fact-consistency audit, but tax thresholds and probate procedures change and carry real financial and legal consequences if wrong. A qualified solicitor at your practice must review that content before it goes live.

What keywords should a wills and probate solicitor track?+

It depends on your services, but Illumae's keyword research gives you real search volume and difficulty data to decide with evidence. Useful starting points are planning-stage searches (writing a will, lasting power of attorney) and bereavement-stage searches (probate process, applying for a grant of probate).

How does the site audit help a wills and probate practice's website?+

It crawls every page and returns a health score with a prioritised fix list — flagging things like broken contact forms and slow-loading pages, which add real friction for someone navigating an unfamiliar and often difficult process.

What does the LegalService schema actually include?+

It's JSON-LD markup that tells search engines your practice's name, service area, and contact details in a machine-readable format. You paste the output into your site's page head — real, mechanical groundwork, though it doesn't by itself guarantee ranking.

Can I try it before paying?+

Yes. The free plan includes 3 AI article generations, keyword research, a content calendar, and a basic dashboard — no card required.

Try your first 3 articles free

No credit card required. See real output for your own business before you pay anything.