Mangools starts at $49/month (around £39) for a bundle of 5 simple, beginner-friendly tools — but by its own stated limitations, it doesn't include a site audit or content marketing tools. Illumae is £40/month per domain and combines site auditing, keyword research, and AI content generation with direct publishing in one subscription.
Mangools is a bundle of 5 simple, well-regarded tools — KWFinder for keyword research, SERPWatcher for rank tracking, SERPChecker for SERP analysis, LinkMiner for backlinks, and SiteProfiler for quick domain metrics — built with a genuinely easier learning curve than most SEO suites. It's popular with beginners and solo marketers specifically for that simplicity. What it doesn't include, by its own acknowledged limitations, is a technical site audit tool or any content marketing/generation features.
Illumae covers keyword research and rank tracking similarly, and adds a technical site audit and full AI content pipeline — drafting, fact-checking, and direct publishing — that Mangools doesn't offer at all. This isn't a claim that Illumae's interface is simpler than Mangools' deliberately beginner-focused design — what follows is an honest breakdown of where each genuinely fits.
How Illumae and Mangools stack up across the full SEO workflow.
| Feature | IllumaeBest all-round | MangoolsCompared |
|---|---|---|
| AI article generation | ||
| Automated publishing to your CMS | ||
| Technical site audit | ||
| Keyword research | ||
| Rank tracking | Weekly by default | |
| Backlink checker | ||
| SERP analysis tool | ||
| Google Search Console integration | ||
| Schema markup generator | ||
| Content calendar & autopilot | ||
| Per-domain subscription | ||
| Starting price | £40/mo per domain | ~£39/mo ($49) per user |
Comparison based on publicly available Mangools pricing and feature information as of 2026. Mangools pricing is billed in USD; GBP figures are approximate.
Mangools' Basic plan is $49/month (roughly £39) for one user with 100 keyword lookups and 200 tracked keywords updated weekly. It's priced per user rather than per domain, and doesn't include a site audit or content tools at any tier — those would need separate, additional tools.
Illumae is £40/month per domain, a comparable entry price, and includes a technical site audit and unlimited AI article generation with publishing that Mangools doesn't offer at all — for a user who also needs those capabilities, Illumae covers more ground within a similar starting cost.
Mangools' genuinely simpler, more beginner-friendly interface across its 5 tools is a real strength for someone newer to SEO who finds fuller suites overwhelming — SERPWatcher and KWFinder in particular are well-regarded for being quick to learn without sacrificing real data quality.
Mangools has no site audit and no content generation tools at all, by its own stated limitations — if either of those is needed, Illumae covers both natively, in the same subscription as its keyword research and rank tracking, at a comparable entry price.
You can add your existing tracked keywords directly into Illumae's Keyword Research tool, and connect Google Search Console in a couple of clicks to bring in your real performance data immediately. Most users are fully set up within 15-20 minutes.
No — Mangools' own stated limitations confirm it doesn't include a technical site audit at any plan tier. Users needing this would have to pair Mangools with a separate audit tool, which Illumae includes natively instead.
No — content marketing and generation are explicitly listed among Mangools' limitations. It's focused on keyword research, rank tracking, SERP analysis, and backlink checking, not content creation.
Mangools is specifically designed with a simpler, more beginner-friendly interface across its 5 focused tools, which is a genuine strength for someone newer to SEO. Illumae covers more ground (site audit, AI content) within one dashboard, which is a different tradeoff than Mangools' narrower, simpler focus.
Yes. Illumae is priced per domain at £40/month each, with no per-seat charges — an agency managing 3 client sites pays £120/month total, each domain getting its own full toolset.
Yes. Illumae offers a free plan that includes 3 AI article generations, keyword research tools, a content calendar, and a basic dashboard. No credit card is required to sign up.
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