For HR and Payroll Consultancies

SEO for HR and Payroll Consultancies

Get found by businesses searching for HR support, payroll outsourcing, or employment-law guidance — with SEO tools built for B2B professional services.

Businesses searching for HR or payroll support are usually researching carefully — comparing service scope, sector experience, and compliance track record before ever making contact. Illumae gives HR and payroll consultancies the same SEO infrastructure larger providers use — keyword research, technical audits, AI-assisted content, and structured data — without the agency price tag. From £40/month per domain, or free to start.

Target the Searches That Signal Real Buying Intent

"Outsourced payroll services", "HR consultancy for small business", "employment law advice for employers" — B2B searches range from broad research to compliance-driven urgency. keyword research and rank tracking gives you real search volume and difficulty data for these terms, then tracks your organic Google ranking for each one.

Draft Content — With a Compliance Review Step

AI content generation drafts articles from a target keyword — explainers on HR processes, payroll guides, or updates on employment-law changes. Every draft runs through a fact-consistency audit, but it does not verify legal or regulatory accuracy — a qualified professional at your business needs to review compliance-related content before publishing.

Fix the Technical Issues Undermining Your Credibility

It's a hard sell to pitch HR and compliance expertise from a site with broken links or slow load times. site audit crawls your entire site and returns a health score with a prioritised, page-by-page fix list — flagging broken links, missing meta tags, slow-loading pages, and images without alt text.

See Who's Linking to Your Business

backlink checker shows domain authority and spam-risk banding for every backlink pointing to your site, so you can see which industry-body listings and press mentions are genuinely helping. If you find links worth disavowing, Illumae generates a properly formatted Google disavow file.

Add Professional Service Structured Data

Illumae's Schema Generator produces valid JSON-LD Professional Service structured data — your business name, service area, and contact details in a machine-readable format. You paste the generated code into your site's page head yourself, or hand it to your developer.

Frequently asked questions

Can the AI content tool write accurate employment-law or payroll content?+

Not on its own, and this matters. Illumae's AI content tool runs every draft through a fact-consistency audit checking for internal contradictions, but employment law and payroll regulations change frequently and vary by jurisdiction, so it does not independently verify them. That content needs review from a qualified professional at your business.

What keywords should an HR or payroll consultancy track?+

It depends on your specialisms, but Illumae's keyword research gives you real search volume and difficulty data to decide with evidence. Useful starting points are service-specific terms (payroll outsourcing, HR support), sector-specific searches if you specialise, and compliance-driven queries.

How does the site audit help an HR consultancy's website?+

It crawls every page and returns a health score with a prioritised fix list — flagging things like broken links and slow-loading pages, which undermine credibility particularly badly for a business selling compliance expertise.

What does the Professional Service schema actually include?+

It's JSON-LD markup that tells search engines your business name, service area, and contact details in a machine-readable format. You paste the output into your site's page head — real, mechanical groundwork for how search engines represent your business.

Can I try it before paying?+

Yes. The free plan includes 3 AI article generations, keyword research, a content calendar, and a basic dashboard — no card required.

Try your first 3 articles free

No credit card required. See real output for your own business before you pay anything.