For HVAC Contractors

SEO for HVAC Contractors

Get found by people searching for heating and cooling repairs, installations, and emergency callouts — with SEO tools built for home service businesses.

Whether it's a broken boiler in winter or a failed AC unit in summer, most people searching for an HVAC contractor need someone fast — and they're comparing options on Google before they call anyone. Illumae gives HVAC contractors the same SEO infrastructure larger service companies use — keyword research, technical audits, AI-assisted content, and structured data — without the agency price tag. From £40/month per domain, or free to start.

Target the Searches That Actually Convert

"Emergency AC repair", "furnace installation cost", "boiler not working" — HVAC searches range from urgent to research-phase, and targeting the wrong mix wastes effort. keyword research and rank tracking gives you real search volume and difficulty data for these terms, then tracks your organic Google ranking for each one so you can see what's actually driving calls.

Draft Content on Common Repairs and Seasonal Maintenance

AI content generation drafts articles from a target keyword — troubleshooting guides, seasonal maintenance checklists, or cost breakdowns customers search before calling. Every draft runs through a fact-consistency audit before publishing, checking for internal contradictions and unhedged claims about specific figures like pricing or timelines.

Fix the Technical Issues Costing You Emergency Calls

A slow-loading page when someone's searching with a broken furnace at 11pm can cost you the call outright. site audit crawls your entire site and returns a health score with a prioritised, page-by-page fix list — flagging broken links, missing meta tags, slow-loading pages, and images without alt text.

See Who's Linking to Your Business

backlink checker shows domain authority and spam-risk banding for every backlink pointing to your site, so you can see which directory listings and local mentions are genuinely helping. If you find links worth disavowing, Illumae generates a properly formatted Google disavow file ready to submit through Search Console.

Add HomeAndConstructionBusiness Structured Data

Illumae's Schema Generator produces valid JSON-LD HomeAndConstructionBusiness structured data — your service area, hours, and contact details in a machine-readable format. You paste the generated code into your site's page head yourself — Illumae doesn't inject it automatically.

Frequently asked questions

What keywords should an HVAC contractor prioritise?+

It depends on your services, but Illumae's keyword research gives you real search volume and difficulty data to decide with evidence. Useful starting points are emergency/urgent repair terms, seasonal installation searches, and specific equipment or brand-related queries.

Does Illumae help with emergency-search visibility specifically?+

Indirectly, through keyword targeting and technical performance — but Illumae doesn't manage Google Business Profile or track the local map-pack position that often dominates emergency-intent searches. That's worth managing directly alongside Illumae.

How does the site audit help an HVAC contractor's website?+

It crawls every page and returns a health score with a prioritised fix list — flagging things like missing meta titles on service pages, broken links in contact forms, and slow-loading pages, which matter most when someone's searching urgently on mobile.

What does the HomeAndConstructionBusiness schema actually include?+

It's JSON-LD markup that tells search engines your business type, service area, hours, and contact details in a machine-readable format. You paste the output into your site's page head — it's real, mechanical groundwork, though it doesn't by itself guarantee ranking.

Can I try it before paying?+

Yes. The free plan includes 3 AI article generations, keyword research, a content calendar, and a basic dashboard — no card required.

Try your first 3 articles free

No credit card required. See real output for your own business before you pay anything.