For Kitchen and Bathroom Fitters

SEO for Kitchen and Bathroom Fitters

Get found by homeowners planning a renovation — with SEO tools built for project-based home improvement businesses.

Kitchen and bathroom renovations are planned months in advance, with homeowners browsing portfolios, comparing styles, and researching costs long before they call anyone. Illumae gives kitchen and bathroom fitters the same SEO infrastructure larger renovation companies use — keyword research, technical audits, AI-assisted content, and structured data — without the agency price tag. From £40/month per domain, or free to start.

Target Searches Across the Months-Long Planning Window

"Kitchen renovation cost calculator", "small bathroom ideas", "fitted kitchen quotes" — homeowners search at every stage from early inspiration to final comparison. keyword research and rank tracking gives you real search volume and difficulty data for these terms, then tracks your organic Google ranking for each one.

Draft Content for Every Stage of the Renovation Journey

AI content generation drafts articles from a target keyword — inspiration guides, cost breakdowns, or explainers on what a fitting project actually involves. Every draft runs through a fact-consistency audit before publishing, checking for internal contradictions and unhedged claims about specific figures like pricing or timelines.

Fix the Technical Issues Costing You Enquiries

A slow-loading portfolio gallery is a real problem when your work is genuinely the thing selling the job. site audit crawls your entire site and returns a health score with a prioritised, page-by-page fix list, flagging slow-loading pages and images without alt text specifically.

See Who's Linking to Your Portfolio

backlink checker shows domain authority and spam-risk banding for every backlink pointing to your site — useful for seeing which supplier partnerships and trade directory listings are genuinely helping. If you find links worth disavowing, Illumae generates a properly formatted Google disavow file.

Add HomeAndConstructionBusiness Structured Data

Illumae's Schema Generator produces valid JSON-LD HomeAndConstructionBusiness structured data — your business name, service area, and contact details in a machine-readable format. You paste the generated code into your site's page head yourself.

Frequently asked questions

What keywords should a kitchen or bathroom fitter track?+

It depends on your specialisms, but Illumae's keyword research gives you real search volume and difficulty data to decide with evidence. Useful starting points are cost-related searches, style and inspiration terms, and "near me" location searches.

Does the AI content tool get product or brand details right?+

Not reliably — it doesn't independently verify claims about specific products, materials, or supplier brands. If a draft names particular worktop materials or appliance brands, check those specifics yourself before publishing.

How does the site audit help a renovation business's website?+

It crawls every page and returns a health score with a prioritised fix list — flagging things like slow-loading portfolio galleries and missing alt text on project photos, which matter enormously when your finished work is the main sales tool.

What does the HomeAndConstructionBusiness schema actually include?+

It's JSON-LD markup that tells search engines your business name, service area, and contact details in a machine-readable format. You paste the output into your site's page head — real, mechanical groundwork for how search engines represent your business.

Can I try it before paying?+

Yes. The free plan includes 3 AI article generations, keyword research, a content calendar, and a basic dashboard — no card required.

Try your first 3 articles free

No credit card required. See real output for your own business before you pay anything.