For Care Homes and Home Care Providers

SEO for Care Homes and Home Care Providers

Get found by families researching care options for a loved one — with SEO tools built for healthcare-adjacent local businesses.

Families searching for a care home or home care provider are often making one of the most important decisions of their lives, under real time pressure, and they research carefully — checking CQC ratings, reading about approach to care, and comparing options before ever making contact. Illumae gives care homes and home care providers the same SEO infrastructure larger care groups use — keyword research, technical audits, AI-assisted content, and structured data — without the agency price tag. From £40/month per domain, or free to start.

Find the Terms Families Actually Search

"Care homes near me with dementia care", "home care agency reviews", "CQC rated care home" — families search with real specificity about needs and quality signals. keyword research and rank tracking gives you real search volume and difficulty data for these terms, then tracks your organic Google ranking for each one.

Draft Content — With a Mandatory Professional Review Step

AI content generation drafts articles from a target keyword — guides to types of care, what to look for when choosing a provider, or explainers on the admissions process. Every draft runs through a fact-consistency audit, but it does not verify clinical or regulatory accuracy — a qualified, registered professional at your organisation must review any content touching care standards or compliance before it publishes.

Fix the Technical Issues Costing You Enquiries

A slow-loading site or a broken enquiry form adds friction to what's already a stressful search for a family member under pressure. site audit crawls your entire site and returns a health score with a prioritised, page-by-page fix list — flagging broken links, missing meta tags, slow-loading pages, and images without alt text.

See Who's Linking to Your Organisation

backlink checker shows domain authority and spam-risk banding for every backlink pointing to your site, so you can see which care directories and local health-service mentions are genuinely helping. If you find links worth disavowing, Illumae generates a properly formatted Google disavow file.

Add MedicalBusiness Structured Data

Illumae's Schema Generator produces valid JSON-LD MedicalBusiness structured data — your organisation's address, hours, and contact details in a machine-readable format. You paste the generated code into your site's page head yourself — Illumae doesn't inject it automatically.

Frequently asked questions

Can the AI content tool write accurate content about care standards or CQC compliance?+

No, and this is important to understand clearly. Illumae's AI content tool runs every draft through a fact-consistency audit for internal contradictions, but it does not independently verify clinical accuracy or check content against CQC or care-sector regulations. Any content on care standards, clinical capability, or compliance must be reviewed by a qualified, registered professional at your organisation before it goes live.

What keywords should a care provider track?+

It depends on the types of care you offer, but Illumae's keyword research gives you real search volume and difficulty data to decide with evidence. Useful starting points are care-type-specific terms (dementia care, respite care), quality-signal searches, and local "near me" queries.

How does the site audit help a care provider's website?+

It crawls every page and returns a health score with a prioritised fix list — flagging things like broken enquiry forms and slow-loading pages, which add real friction for families already under pressure when they're searching.

What does the MedicalBusiness schema actually include?+

It's JSON-LD markup that tells search engines your organisation's address, hours, and contact details in a machine-readable format. You paste the output into your site's page head — real, mechanical groundwork, though it doesn't by itself guarantee ranking.

Can I try it before paying?+

Yes. The free plan includes 3 AI article generations, keyword research, a content calendar, and a basic dashboard — no card required.

Try your first 3 articles free

No credit card required. See real output for your own business before you pay anything.