For E-commerce Businesses

SEO for E-commerce Businesses

Get product and category pages found by shoppers who are ready to buy — with SEO tools built for online stores.

Whether someone's searching for a specific product or comparing options before checkout, they're starting on Google. Illumae gives e-commerce businesses the same SEO infrastructure larger retailers use — keyword research, technical audits, AI-assisted content, and structured data for products — without the agency price tag. From £40/month per domain, or free to start.

Find the Product and Category Terms Shoppers Search

Shoppers search in specific ways — "buy wireless headphones online", "running shoes vs trainers", "best desk lamp under £50". keyword research and rank tracking gives you real search volume and difficulty data for these terms, then tracks your organic Google ranking for each one, so you can see which product and category pages are actually pulling traffic.

Draft Buying Guides and Product Category Content

AI content generation drafts articles from a target keyword — buying guides, "how to choose" comparisons, or category overview pages. Every draft runs through a fact-consistency audit before publishing, checking for internal contradictions and unhedged claims about specific figures like pricing or specs, so what you publish is structurally sound before your own review.

Fix the Technical Issues Costing You Sales

A slow-loading product page or a broken link in your checkout flow can cost you a sale before it happens. site audit crawls your entire site and returns a health score with a prioritised, page-by-page fix list — flagging broken links, missing meta tags, slow-loading pages, and images without alt text, which matters across large product catalogues where these issues are easy to miss.

See Who's Linking to Your Store

backlink checker shows domain authority and spam-risk banding for every backlink pointing to your site, so you can see which are helping and which might be worth scrutiny — useful for catching low-quality coupon or deal-site links that can accumulate around online stores. If you find links worth disavowing, Illumae generates a properly formatted Google disavow file ready to submit through Search Console.

Add Product and Organization Structured Data to Your Store

Illumae's Schema Generator produces valid JSON-LD structured data for both your Organization details and individual Product listings — including price, availability, and review information where you provide it. You paste the generated code into each page's head yourself, one at a time; there's no bulk catalogue import, so it's best suited to your highest-traffic product and category pages rather than an entire large inventory.

Frequently asked questions

What keywords should an e-commerce store actually track?+

It depends on what you sell, but Illumae's keyword research gives you real search volume and difficulty data to decide with evidence. Useful starting points are product-specific terms, comparison searches ("X vs Y"), and buying-intent queries ("best X under £Y") that tend to convert better than broad category terms alone.

Can Illumae generate Product schema for my entire catalogue automatically?+

No — Illumae's Schema Generator produces valid Product JSON-LD one listing at a time, and you paste each one into that page's head yourself. There's no bulk catalogue import or automatic generation across thousands of SKUs, so most stores focus it on their highest-traffic product and category pages rather than the whole inventory.

How does the site audit help a store with a large product catalogue?+

It crawls every page it can reach and returns a health score with a prioritised fix list — flagging things like missing meta titles on product pages, broken links, images without alt text, and slow-loading pages, which are easy to lose track of across hundreds or thousands of SKUs.

Can the AI content tool write product buying guides?+

Yes. Give it a target keyword and it drafts a buying guide, comparison, or category overview. Every draft runs through a fact-consistency audit that checks for internal contradictions and unhedged claims about specific figures before you publish — though you should still check pricing and spec details against your own current inventory before it goes live, since those change.

Can I try it before paying?+

Yes. The free plan includes 3 AI article generations, keyword research, a content calendar, and a basic dashboard — no card required.

Try your first 3 articles free

No credit card required. See real output for your own business before you pay anything.